Ducati x 24Bottles
Design & Community
Ducati x 24Bottles
Ducati and 24Bottles joined forces to make the 2024 edition of World Ducati Week an unforgettable experience. During the legendary event at the Misano Adriatico circuit in July, thousands of passionate Ducatisti from around the world received a special gift: a 24Bottles Urban Bottle, designed to keep them hydrated under the scorching Riviera sun. To further promote a healthy and comfortable hydration experience, Ducati set up refill stations throughout the venue, preventing the use of tens of thousands of single-use plastic bottles.
A unique touch
24Lab Live: the custom experience
Adding a unique touch to the event, 24Bottles brought its signature 24Lab Live experience to the Ducati Village, featuring the talented artist Octopu5. Over three days, fans had the exclusive opportunity to personalize their bottles with a freehand inscription, creating a one-of-a-kind keepsake to celebrate their love for Ducati and the unforgettable atmosphere of World Ducati Week.
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