For years, the partnership between 24Bottles and the University of Bologna has provided tens of thousands of personalized bottles to students, promoting a more conscious and responsible way of staying hydrated. Beyond this initiative, the collaboration has also led to the creation of a custom collection available in the university’s official shop, strengthening the bond between the brand and the academic community.

More than just a product giveaway, this long-standing alliance has fostered awareness around sustainability through various initiatives. One of the most symbolic actions was the planting of a tree—representing the shared commitment of 24Bottles, the university, and its students to making a lasting positive impact on the community and surrounding area.