UNLOCK YOUR IMAGINATION
Experience Milan through a new perspective
During Milan Design Week 2026, 24Bottles invites you to experience the city through a new lens: one that transforms the ordinary into something personal, creative, and unexpected.
Follow the map and experience Milan through a new perspective. From iconic locations to unexpected corners, each touchpoint becomes part of a creative journey shaped by the Daydreaming universe. Step into immersive spaces, and discover moments designed to connect people, places, and imagination, turning the city into an open canvas waiting to be interpreted.
DISCOVER THE 24BOTTLES UNIVERSE
A map is more than a guide
Use the map and discover the 24Bottles Universe at Design Week. Move through the city, from one touchpoint to the next, where design, colour and imagination come together.
Each stop reveals a new perspective, a new story, a new way to experience the everyday. Start at the Dreamy Kiosk in Piazza Mirabello to collect exclusive cadeaux and experience live personalisation, then step into the 24Bottles Flagship Store, transformed into a creative lab.
Continue across selected retail and lifestyle spaces, from Rinascente to partner locations, where the Daydreaming pattern comes to life.
Piazza Mirabello
20/04 - 24/04
4 pm - 6 pm
25/04
3 pm - 6 pm
+ Special 24Lab Live personalisation experience with artist Wallie
Live personalisation experience with artist Wallie:
21/04
4 pm - 6 pm
23/04
4 pm - 6 pm
Live personalisation experience
22/04
4:30 pm - 6:30 pm
20/04 - 26/04
20/04 - 26/04
DAYDREAM WITH US
Sign up, get your dream.
Ready to join our Milan Design Week? Sign up for our newsletter to unlock exclusive events, activations, and surprises to take home and keep with you.
THE CUSTOM EXPERIENCE
The Daydreaming World Tour
- 04/04 La Cooperativa di Cortina, Cortina d'Ampezzo
- 10/04 Mouflette, Lille
- 11/04 Antica Aguzzeria del Cavallo, Bologna
- 11/04 Guidotex, Monopoli
- 11/04 Altermundi Cirque d'Hiver, Paris
- 17/04 El Market, Lille
- 18/04 Eureka, Gioia del Colle
- 18/04 StregaTe, Bologna
- 18/04 Krawany, Wien
- 18/04 24Bottles Flagship Store, Rome
The Limited Edition
Daydreaming Pink
A rare vision, captured in a special glow for Milan Design Week 2026. Daydreaming Pink is a Limited Edition, a fragment of the dream that, once gone, will never return.