24Bottles at Milan Design Week 2022: fill the future
"Fill the Future" is the massive awareness campaign launched by 24Bottles at the Milan Design Week 2022 with a compelling call to action.
Tortona, Piazza Castello, Brera: the main Milanese design arteries connect, shaping a framework of events capable of channelling the most exciting projects created by 24Bottles for the Fuorisalone 2022.
The leitmotif: Fill the Future
The leitmotif of all activations, the Fill The Future concept unfolds in the Milan area during the Fuorisalone.
It interprets the binomial "Space and Time" - the event's theme - ensuring design enthusiasts and professionals new approaches to the world of daily hydration.
Fill your bottle to feel the future
The claim is inspired by the narrative and architectural project of the new 24Bottles retail strategy.
It also promises its consumers that the bottle ensures a future thanks to its reuse.
Therefore, daily actions are the starting point for a lifestyle that respects the environment toward a more conscious future.
ARE YOU THIRSTY, MILAN?
24Bottles provided design hunters with a Water Points circuit in collaboration with both design and commercial partners.
You will be able to fill your bottle for free, attend talks and discover design installations during Milan Design Week 2022.
Keep reading to discover where!
Casa LAGO, via S. Tomaso 6 - Brera
LAGO Contract Lab, via Brera 30 - Brera
LAGO Store, via Galileo Galilei 14 - P.ta Nuova
LAGO Store, Corso Lodi 2 - P.ta Romana
PIL Communication, via Carlo Botta 8 - P.ta Romana
Moroni Gomma, C.so Garibaldi 123 - Garibaldi
Archiproducts, via Tortona 31 - Tortona
Delta Light, via Privata Gaspare Bugatti 15 - Tortona
Talks, activities, installations
God Save The Food, via Tortona 34
Panino Giusto, via Malpighi 3
Hyatt Centric Milano Centrale, Via Giovanni Battista Pirelli 2
what if you're not in Milan?
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